Archive for January, 2009

Medical Marketing and Media - Seniors flunk DTC retention

Thursday, January 8th, 2009

Nearly 300 men aged 60-75 (statistically the age group most at risk for benign prostatic hyperplasia, or BHP), failed miserably to retain product risk information presented to them once a week for three weeks in DTC ads for Abbott’s Hytrin, according to an FDA-linke…

Knight Ridder/Tribune Business News - Abbott to Pay Miami-Based Ivax $45 Million to Settle Suit.

Sunday, January 4th, 2009

The Miami Herald Knight Ridder/Tribune Business News
Apr. 4–Illinois-based Abbott Laboratories has agreed to pay Miami-based Ivax Corp. as much as $45 million over the next two years to settle a lawsuit stemming fr…